The Big Idea
Uttar Pradesh is not just a state — it is a culinary civilization.
There is no single platform that brings it all together.
Every district has a story to tell.
From Banarasi Chaat to Awadhi cuisine, from Bundelkhand flavours to Purvanchal sweets, from Brij ki mithaas to Rohilkhand ke lazeez swaad.
Uttar Pradesh’s diverse food heritage spans regions, cultures, and generations. Each district carries its own legacy of taste, tradition, and storytelling — yet no unified platform exists to showcase this richness together. This initiative aims to celebrate and connect the complete culinary landscape of Uttar Pradesh in one place.
EK JANPAD EK VYANJAN
A First-of-Its-Kind Culinary Movement for Uttar Pradesh
Taste of Uttar Pradesh is a multi-format mega food experience — bringing together chefs, food brands, investors, creators, and communities under one roof to celebrate and elevate the rich culinary heritage of 75 districts.
From live chef shows and district-wise food exhibitions to thought leadership conclaves and a grand awards ceremony — this is where UP's food story gets its biggest stage yet.
एक मंच, 75 जिले-लाजवाब स्वाद का संगम
FLAVOURS • CULTURE • TRADITIONS • INNOVATION • OPPORTUNITY
TASTE OF UP AWARDS
Honoring the best food brands, chefs & culinary talent
TASTE OF UP CONCLAVE
Thought-provoking discussions with policymakers, industry leaders, chefs, bloggers & innovators.
MEGA FOOD EXPERIENCE
Live kitchens, food stalls, cultural showcases & networking opportunities.
Explore the Flavours of Uttar Pradesh
Discover the unique regional culinary heritage across Uttar Pradesh's landscape.
Awadh
Central UP – Lucknow, Kanpur, Unnao, Ayodhya
Braj
Mathura, Vrindavan, Agra
Purvanchal
Varanasi, Gorakhpur, Ballia
Rohilkhand
Bareilly, Rampur
Bundelkhand
Jhansi, Banda
Why Kanpur?
The Strategic Epicenter of Taste of Uttar Pradesh
Strategic Central Location: A perfect hub connecting the state's diverse culinary regions.
Strong Trade & Business Ecosystem: Unlocking massive growth opportunities for food brands and entrepreneurs.
Cultural & Food-Rich City: A vibrant landscape with a deep-rooted passion for authentic flavors.
High Audience Potential: Engaging thousands of food enthusiasts, creators, and industry leaders.
The Shree Ganga Valley Factor: A state-of-the-art venue at the heart of the city's expanding horizons.
Event Overview
A Multi-Format mega food experience bringing together chefs, brands, and food lovers.
The Flavours of Uttar Pradesh and Beyond
Sample signature dishes crafted by renowned chefs and celebrated food vendors from across Uttar Pradesh, with a special spotlight on Kanpur's own culinary gems — including its famed thaggu ke ladoo, poha jalebi, and royal dal.
Agra
Petha
Mathura
Peda
Aligarh
Chamcham
Hathras
Rabri
Mainpuri
Soan Papdi
Kasganj
Kalakand
Etah
Chicory-based products
Firozabad
Petha variants
Kanpur
Thaggu ke Ladoo
Lucknow
Malai Makhan / Revri
Barabanki
Chandrakala
Unnao
Gulab Jamun (Chaklavan)
Hardoi (Sandila)
Laddoo
Sitapur
Imarti/sweets
Varanasi (kashi)
launglata malaiyo
Jaunpur
Imarti
Azamgarh
Safed Gajar Halwa
Gorakhpur
Khajni / Baati-Chokha
Basti
Sirka-based items
Siddharthnagar
Ramkatori
Jhansi
Bundelkhandi cuisine
Banda
Litti-Chokha / Bati-Chokha
Chitrakoot
Desi thali items
Bareilly
Sewai
Badaun
Guava-based sweets
Pilibhit
Rice dishes
Shahjahanpur
Kachori
Rampur
Rampuri cuisine (kebabs)
Moradabad
Dal-based dishes
Who Can Participate?
The Awards are open to three broad categories of food establishments across all districts of Uttar Pradesh, with legacy, popularity, and cultural relevance as the defining criteria.
Legacy Restaurants
Dine-in establishments with a minimum operating history of 10 years, known for signature regional dishes rooted in UP's culinary traditions.
Street Food Stalls
Iconic roadside vendors, thela-walas, and chowk stalls that have built a loyal following through authentic, time-tested recipes and flavour.
Proprietary Eating Outlets
Family-owned sweet shops, halwai establishments, mithai centres, and snack parlours that are synonymous with their locality's food identity.
Selection Process
A structured and transparent process to identify and honour the true icons of Uttar Pradesh's food culture.
Nominations Open
Submit your entry online through our platform to represent your district.
Technical Screening
Our internal team verifies the authenticity and quality of each entry.
Jury Evaluation
Expert judges review the shortlisted candidates based on taste and tradition.
Grand Finale
Winners are announced at the mega event celebrating the best of UP.
The selection process is designed to ensure credibility, fairness, and the highest standards of culinary excellence.
THE EXPERT JURY PANEL
A distinguished panel of food experts
Gaurav Khanna
Chef Harpal Singh Sokhi
An insightful and knowledge-packed Discussion
Panel Discussion
01
The Future of UP's Food Ecosystem
Trends, policies, and opportunities shaping Uttar Pradesh as a leading food hub.
02
Policy to Plate: Government's Role in Food Growth
Insights from ministries and policymakers on regulations, support systems, and industry growth.
Panel Discussion
Voices of
Innovation
03
From Local to Global: Scaling UP Food Brands
Strategies to take regional brands to national and international markets.
04
The Rise of Food Influencers & Digital Impact
How bloggers and creators are shaping consumer choices and brand visibility.
05
Building Food Businesses: Industry Leaders Speak
Lessons, challenges, and growth strategies from top industrialists and entrepreneurs.
Scale & Reach
Delivering massive visibility through integrated media, digital, and on-ground activations
1000+ On-Ground
Attendees experiencing immersive food, culture, and brand activations live
10 Mn+ Digital Reach
Users reached through high-impact digital campaigns and online engagement
Telecast on National Channels
Event coverage broadcasted across national television channels for wider visibility
Print Ads in Leading Newspapers
Strong presence in top newspapers building credibility and regional awareness
PR Across Digital & Print
Integrated PR campaigns across digital platforms and print media networks
Radio Amplification Across UP
Extensive radio promotions across multiple cities in Uttar Pradesh
OOH Across UP
High-impact outdoor advertising across key locations throughout Uttar Pradesh
50+ Influencer Activations
Influencers driving engagement, awareness, and strong digital audience reach
Media & Strategic Partners
Powered by the community
Print Partner
Channel Partner
Media Partner
Why This Event Matters
Our Purpose
Our Goal & TG
Target Audience
- Food lovers & families
- Chefs & culinary students
- Restaurants & cloud kitchens
- FMCG & food brands
- Investors & franchise seekers
Our Strategic Impact
-
Promotes Vocal for Local
-
Boosts Food Tourism in UP
-
Empowers Local Entrepreneurs
-
Creates Global Content IP
-
Connects Government + Industry + Consumers
Call to Action
Join the Food Revolution
Be part of Uttar Pradesh's biggest food celebration. Whether you are a brand, chef, or food lover — this is where you need to be.